Project Title: Good Stuff Industry

Client: Promonte Djuice Montenegro

Agency: Leo Burnett Serbia

Director: Julio Wood

Production Designer: Ivo Martinovic

Production Year: 2008.

This has been one of the most interesting projects worked on so far. It was a large production and we only had 3 weeks from the confirmation of the project to prepare the entire shoot. Our original set was built in an abandoned factory space that offered us a lot of the elements we required for the feel and attitude of the piece. However, less than a week before the shoot, there was an unexpected increase in temperatures which caused a wholesale melting of snow. We walked onto set one day to discover that the entire factory was flooded by melted snow and that all of our props and practically the entire set had been destroyed.

We had to then move the shoot into a large studio and begin construction and propping from scratch. We had 4 days to build a factory space 600m2 in size.

This campaign won two Golden Thumb awards in 2008 and was a finalist at the Golden Drum Awards. Below are comprehensive sketches for props and sets, as well as the art direction that was implemented. I would like to use this opportunity and thank all of my staff for this one: Rajko, Masa, Goksi, Nata, Voste, Obrad, Boba & Aca, Goran and 15 other guys from construction dept.

* click here to see photos of the actual set.
* click here to see TVC.