Archive for April, 2009
Ze Russians
Posted by admin in 03. Latest News on April 28th, 2009
16.04.2009.
We recently had the pleasure of hosting and working with the guys from Ark Thompson, Moscow on a new spot for Ochakovo Kvas.
Ivo’s Promo Video
Posted by admin in 2. Ivo's Promo Video on April 18th, 2009
In the spring of 2008. I took part in Belgrade Design Week at the “Ghost Project” exhibition, where I presented a model prototype of my “bench”. Apart from exhibiting my design I had to make a small presentation about my self, and so with a help of Jovan Todorovic I recorded this small video.
Please do take a look at this 7 minute clip ( be aware of it’s 24mb size) as it really describes in a nut shell what I do. Below are the images from that video.
Click here to watch the video.
On the right hand side is my “Bend” lamp which I designed in 2000. and for which I received 1st prize at Young & Design international design competition, held in Milan, Italy.
In 2001. together with some coleagues of mine, I formed “FormART” an association of Serbian designer. That same year we organised a huge promo exhibition at one big gallery in downtown Belgrade. We had more than one thousand people at the oppening night…
…some of my designs done while I wisited my parents in Cape Town, S. Africa
In 2003. I prepared for my visit to Magis in Italy. These are the works which I’ve done for just being inspired of my trip…watch the video to hear what happend…
*these are just some of the images and designs from the video.
Ivo Martinovic
Posted by admin in 1. Ivo's CV on April 18th, 2009
My name is Ivo Martinovic and I was born in 1976.
By profession I am an industrial designer. I’ve graduated at Academy of Applied Arts & Design in Belgrade in 2000. At the last year of my studies, I’ve won the 1st prize for my lamp design at international competition for lighting – “Young & Design 2000”, held in Milan, Italy. After the graduation I’ve tried to continue my studies by doing post-graduate course, but I didn’t manage. Even though I was accepted at Domus & Polytechnic Academies in Milan, on the basis of my work, unfortunately at that moment I didn’t have enough funds to support my studies and life expences in Italy.
For the next four years I was doing freelance work between Belgrade – Cape Town – Johannesburg.
In 2004 I founded a small web design studio in Belgrade named “New Page Internet Consulting”, specializing in Flash animated presentational web sites. In 2005, I accepted the invitation to become an assistant professor on the course of computer graphics at private university in Belgrade, called “Singidunum”. In 2006 together with a good friend of mine from South Africa, Julio Wood, I started a commercials production house – “1984 Productions”, in Belgrade, Serbia. In less than two years, 1984 Productions became one of the leading TVC production houses in Serbia, and the only internationally awarded production house in Serbia. In the mean time, New Page, managed as well to receive numerous national and international awards for its designs.
Both companies run successfully to this day.
DETAILED INFORMATION
Date of birth: 29/06/1976
Place of birth: Belgrade, Serbia
Contact e-mail: ivom76@gmail.com
Contact Cell T. +381 63 11 23 200
Web site: www.ivo.rs *new version coming up soon!
EDUCATION
High school Diploma, Johannesburg, South Africa.
Academy of Applied Arts and Design, Belgrade University ( majoring in industrial design – 5 year course ). Graduated in September 2000 with merits. – BSC. I.D.
PROFESSIONAL EMPLOYMENT
Over the past 14 years, I’ve worked as a freelance designer with most of the advertising agencies in Serbia and S. Africa. Most of my design solutions were officially approved and incorporated in various marketing campaigns.
Since 2004 I am a owner and managing director of Belgrade based web design agency – New Page Internet Consulting – www.new-page.com
Since 2006 I am one of the founders and partners at 1984 Productions House company based in Belgrade – www.1984-productions.com
1996
Gallery “Triangle” Belgrade I exhibited my work from the first year of the Academy with the rest of my class
EXHIBITIONS
1997
I exhibited my work from a second year of study on car design
1997
FUTURA cultural exhibition of design and innovation organized by VIVERE MODERNO (Italy), together with students of Academy of Applied Arts & Design and Belgrade Fair
2000
I was selected as the best student on the course of industrial design at the Academy of Applied Arts & Design to represent industrial designers at the exhibition of Universities of ART of Mediterranean countries in Sicily.
2001
izložba časopisa Kvadart u Domu Omladine gde sam bio predstavljen kao jedan od dizajnera sa ovih prostora koji su postigli medjunarodne uspehe na konkursima za dizajn.
2001
As a vice-president of FormART- group of Serbian designers, I’ve organised a design event under the title: “The world believes in us, do you…?“ in the most prestige Gallery in the center of Belgrade, which lasted for two weeks.
2004
NEW MOMENT exhibition of Art Directors Club at BELGRADE FESTIVAL of design & advertising
2005
“No Name” festival of graphic design in Čačak, SCG. Representing New Page Internet Consulting Agency.
2005
Exhibition in Politika House, as one of the co-authors / designers of the book “Azbuka Biznisa” I took part in group exhibition, together with 30 other designers that worked on the project.
AWARDS
1997
3rd prize – competition for the symbol of Belgrade, organized by the Belgrade Tourist council and the City Hall. SERBIA.
1998
2nd prize for the design of an electrical wall switch and one year scholarship at the Academy. The competition was organized by METALKA MAJUR company, from SERBIA.
2000
1st prize for the design of bend-lamp at the “YOUNG & DESIGN 2000″ international competition in Milan, Italy organized by RIMA EDITRICE. Milano, ITALY.
2002
Golden Web Award for the design of web sites: Digital Printing Center and Italian Design Center
2002
500US$ award for entering the first five finalist out of 300 designers, for the competition on redesigning COROFLOT’s web site. You can see design at this address: www.coroflot.com/redesign/shortlist.html
2002
2nd award for web design of Italian Design Center web site ( www.new-page.com/idc ) at first International Festival of Digital Arts held in Belgrade, SERBIA.
2003
1st Golden award for the web site Italian Design Center at 3rd Construction New Media Awards competition, organised by Design Indaba, Cape Town, South Africa.
2003
1st prize – Gold Loerie award for the web site of HerdBuoys McCann-Erickson Marketing Agency SA at LOERIES AWARDS, held by Marketing Federation of Southern Africa, Sun City, South Africa.
2004
finalist with a web site HerdBuoys McCann-Erickson Marketing Agency SA at Cannes’s Golden Lion, marketing agencies festival.
2004
finalist with a web site Leo Burnett Serbia ( www.new-page.com/leoburnett ) at Portoroz Golden’s Drum 2005 festival of marketing agencies. SLOVENIA.
2005
1st prize for a web site Leo Burnett Serbia ( www.new-page.com/leoburnett ) at first Serbian marketing festival “Golden Cock”, Belgrade, SERBIA.
2006
finalist with a web site 1984 Productions – www.1984-productions.com/history at Portoroz Golden’s Drum 2006 festival of marketing agencies. SLOVENIA.
2007
1st prize for a web site 1984 Productions – www.1984-productions.com/history – at B-link festival of digital arts, held in Belgrade, SERBIA.
OTHER RELEVANT INFORMATION
2000
accepted at Domus Academy, Milano, Italy for post graduated studies, but did not attend it because of financial reasons.
2001
became a member of “ ULUPUDS” internationally recognised association of architects, designers and artists of Serbia.
2001
together with few other colleagues of mine, I formed an association of Serbian designers “FormART” with the main goal of promoting industrial design in SCG.
2002
accepted at I.A.W.M.D. ( international association of web masters and designers ) on the basics of web sites of Digital Printing Center and Italian Design Center.
2003
invited by the Marketing Federation of South Africa to be in the panel of jury for 2003 LOERIE AWARDS competition for marketing and design, for the category of graphic design.
2004
became a member of “Art Directors Club” Serbia and Montenegro.
2004
starting an agency “NEW PAGE Internet Consulting” – www.new-page.com
2005
start to lecture as assistant professor to professor S. Manojlovic at private university Singidunum, Belgrade, SCG, on the subject of NEW MEDIA DESIGN.
2006
taking part in Belgrade Design Week as a lecturer on the subject of web design. At the same time, giving presentation of my agency – New Page Internet consulting
2006
presentation of serbian web design and my agency at slovenian month of design in Ljubljana, Slovenia, organised bz HIS magazine.
2007
In front of Lightology company from Belgrade, Serbia, who is official representative of FLOS ( famouse italian manufacturer of lamps ), I held a lecture on “Achille Castiglioni”, one of the bigest industrial designers of the 20th century.
2007
took part on B-link festival of digital arts held in Belgrade, and gave a presentation on a project that we are currently busy with – Virtual Fair Serbia ( link: www.virtualfairserbia.com ).
2007
As a part of Belgrade Design Week 2007, I represented New Page agency on a one day event “Case Serbia” in O3ON gallery in donwtown Belgrade.
PUBLICATIONS
Gd’A - Italian magazine for design & architecture, issue September 2000. – Italy.
Kuca Stil Casopis – issue January 2001. – Serbia.
VREME – issue March 2001. – Serbia
Dolce Vita – No. 7 August 2001. – Serbia.
ZICA – No. 3 August 2001. – Serbia.
Kvadart – No. 14 September 2001. – Serbia.
Bel Guest – Belgrade’s Visitor’s Magazine – Autumn/Winter issue – Serbia.
Design Indaba – No. 6 April 2003. – Južno Afrički magazin o dizajnu – South Africa.
New Moment Magazine for Art & Advertising – No. 24 Magazine 2004. – Serbia.
No Name – No. 2. – book of international graphic design festival – 2005. – Serbia.
46. oktobarski salon – book of internation art festival 2005. – Serbia.
Azbuka Biznisa – Srdjana Janićevića – called to work in a group of best 30 designers from Belgrade, on the project of illustrating the book of business – decembar 2005. – Serbia.
Kontrast – Slovenian magazine about architecture, design, fashion and lifestyle…– review article about 1984 web site1984 Productions. – Slovenia
Case Serbia – book edition about Belgrade Design Week 2006. – Serbia.
and lots of articles in daily news papers …
FIELDS OF INTEREST
Design works of – Zaha Hadid, Antonio Citterio, Ross Lovegrove, Philipe Starck, Ron Arad, Stefano Giovanoni, Patricia Urquiola, Tadao Ando, Norman Foster, Achille Castiglioni, Michele de Luci, Slavimir Stojanovic, Kessels & Kramer…
Music – Gilles Peterson radio shows, Bossa Nova, Chillout sessions, Jazz ( Miles Davis, Coltrane …)
Sports - soccer, scuba diving, “vespa”.
New Page Internet Consulting
Posted by admin in 4. Ivo's 2nd Agency - New Page on April 16th, 2009
This category is still in the uploading process.
I have one more company here in Belgrade – “New Page Internet Consulting”. It is a creative web site agency, founded in 2004. I started playing with web design back in 2001 when Flash was first introduced. Ever since, we had great fun brainstorming, designing and developing interactive and animated web presentations. So far we received numerous local and international awards for our designs, just to mention few: 1st prize at Design Indaba for IDC web site ( www.new-page.com/idc ); 1st prize at LOERIE’s awards in 2003, South Africa for McCann-Erickson web site ( www.new-page.com/hbme ); Final list at Cannes Golden Lion for McCann-Erickson South Africa web site in 2003; 1st prize at Blink festival for 1984 Productions web site ( www.1984-productions.com/history ) and so on… What you are about to see is a selection of our best work so far.
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www.new-page.com
FUNCTION BEFORE THE FORM.
The fallowing web site is a pure act of provocation and education. Because of transition period in Serbia, business mentality is only grasping the need for the sites as a beauty window and nothing else. They are still not fully using the advantages of the internet in business. So we decided to provoke them. We say the good old: beauty is passing…do something with your site, communicate!
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www.1984-productions.com/history
From the start, this next company decided to go with a very strong
propaganda in it’s PR material and marketing. All we did is fallow this provocative approach,
and created a site full of witty humor, symbolism, and provocation. Note: worldwide a very small number of production houses have interesting sites.
So don’t miss this one
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www.1984-productions.com
OUR LATEST PIECE!
WE HAVE BEEN BRAVE ON THIS ONE!
WE’VE GONE WHERE NO MAN HAS BEEN BEFORE!
After two years of constant work, 25 commercials, new management and new strategy, 1984 productions house wanted to reinvent themselves.
The fallowing sites are a part of PR material for 1984 Productions – New Internet Viral Marketing Strategy. They represent a group of “fictional” characters which promote the above mentioned company. This was an interesting project for us, as we had to “design ( …not )” and
develop not only the sites but the characters and show their personality trough their internet presentation. We also organised facebook accounts and total communication trough that and many other internet sociolising portals.
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www.new-page.com/khwezi
Q. Have you ever been in South Africa?
A. We have.
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www.khwezimorningstar.co.za
Same company, new branding, new web site.
This time accent is placed on quality and colors of materials used for the bags they produce. As internet speed got faster over the years, we decided to go with big background images.
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www.new-page.com/hbme
It’s enough if we just say: Creative Roads of Communication for South African’s McCann-Erickson.
We received LOERIE award from South African marketing association as the best site in 2003.
WE MADE IT ON THE FINAL LIST FOR INTERACTIVE AT CANNE’S “GOLDEN LION” FESTIVAL IN 2004.
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www.new-page.com/nextpanama
Abstractionism at it’s best.
State of mind once cought up in the atmoshpere of the night club. We had a great time doing this project!
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www.stark.co.yu/CMS/flash.htmlEXPERIENCE THE TASTE.
To say more than this, would just ruin the experience when seeing this site. So, hurry up, and check out the link.
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www.new-page.com/idc
Italian Design Center
This is our baby, what can we say.
One of our first web sites.
We did this back in 2001, when Flash and internet were slowly getting to know each other.
Flash was a new platform, and internet was slow as hell – 56K…
…and us, we were brave enough to do this in Flash. 
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available only on CD.
Magis, a famous furniture company from Italy wanted new and original web site.
Us:
Most of their furniture is made of plastic.
So, they are able to produce anything…hm.. Ok?
They want original web site…hm…ok?
We need to present more than 70 pieces of furniture…hm ok…
Them:
“Since we are a big company operating for the last 30 years…we are ready to market this big.” …ok!
Us:
So solutions is easy… and original… and it might need some production which you can provide, + it wont be a problem for you to market, cause you have the budget!…
3D PRESENTATION WITH 3D GLASES! WHAT DO YOU SAY?
Them:
Well, yeah it’s great, but you are little late with a solution, we had to go to other agency. Where were you all this time?
Us:
…ahhh doing Leo Burnett’s site!
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www.cineplanet.tvIs it a live footage or special effects? Well, a bit of both for the site of Film & TV Gear House.
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www.objectif.co.yu
One photo is not enough to explain this guy’s love for life and what he does.
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www.new-page.com/verzija02
�
New Page web site – version 2.
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www.new-page.com/leoburnett
“Reaching for the stars” – Leo Burnett
The mottos of old Leo that he set for his agency, reminded us of the philosophy of “Little Prince” by Saint Expiry.
Now, that’s a nice inspiration to work with.
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www.new-page.com/guca2006
The fallowing web site became popular even before it was released, that is in it’s testing period. Somebody gave the address and the media went crazy about it ???? …and all we did was to show 70 photos from the festival and wrote some silly explanation text below. So, ok, the copy was smart as it made you laugh, inform and educate at the same time on the festival and it’s history + we added interesting navigation trough keyboard. This concept of “A-Z” about Gucha ensured that people read everything on the festival as it was interesting to see what will show next, which is exactly what the client wanted! Design came out as a result of how things are in Gucha – kitsch! We also thought of foreign visitors who were planning to visit the festival, so this site was able to help them too, and learn them basic Gucha vocabulary. By the way, Gucha is Serbia’s biggest traditional music festival. Each year more than 500 000 people attend it from all over the world.
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www.new-page.com/nexus1
TEAM WORK. 3 TEAMS. 3 SECTIONS. BRANDING, GRAPHIC DESIGN & WEB DESIGN.
We got to do total branding of one music festival in Zagreb, Croatia. This could have been our best work so far… but organizers lost the event in the process.
Click on the link on the fallowing page and see full concept presentation.
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www.ivo.rs
SHORT CREATIVE FLASH FORMS.
WE LIKE THEM. We had 2 days to come up with idea, design and execute it, and at the end still be creative.
…and his 1st version of the web site.
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available only on CD.SHORT CREATIVE FLASH FORMS.
WE LIKE THEM. We did this interactive animated post card / flyer for S.African Graphic Design Council.
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available only on CD.WE LIKE THEM. This was interactive invitation for wall paint company for their new web site.
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www.new-page.com/oktobarski
46. October Art Festival was entitled “Art That Works. Catch Me”. So we played a joke with our visitors. We reversed directions on a pointer, so instead going up with a mouse, they went down + we made the buttons / headlines on the site, to move, so if you were to click on them you needed to CATCH them. So, good luck with browsing.
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currently not available…
Web site for a contemporary young Serbian writer – Ana Rodic.
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www.room.rs
Web site for interior consulting company ROOM from Belgrade. They are official representatives of world know furniture manufacturers for Serbia.
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www.mcdonalds.rs
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Pop-Up banner for Telenor campaign
This was a banner for Telenor’s “Runner” campaign. We designed and developed pop-up banner that allowed visitors to play different versions of TVC and place their vote in favour of one.
Plastikman – Ask Yourself
Posted by admin in 12. Experimental Work on April 6th, 2009
My friend and partner Ivo decided to eventually clean the fish bowl in his office one day. The beast was placed in a glass of water while its bowl was being cleansed of several months worth of gunk and fish excrement. Watching the creature struggle in the glass made quite an impact on me from a visual perspective and I was instantly reminded of the riddle “am I man dreaming that I am a butterfly dreaming that I am man? Or am I a butterfly dreaming etc etc etc etc.” And so I struck on the idea of a fish that becomes so obsessed by the fact that its bowl represents the same proportions of a glass that it eventually traps itself, psychologically speaking in a tiny little space and doesn’t realise that it has an entire ocean to its disposal etc etc etc etc etc blah blah blah… basically, it’s a couple of shots of a fish in a bowl and a glass.
Radiohead Street Spirit
Posted by admin in 12. Experimental Work on April 6th, 2009
This is a piece of footage that my girlfriend and I shot while on holiday. She wanted to learn to edit so I made the attempt to teach her using this footage. She picked it up almost immediately and is probably the single most talented person I’ve encountered when it comes to understanding and applying the craft, but unfortunately she lacks the patience to see a project through – you see she gets bored very quickly, which is not a very good trait to have as far as editing is concerned. I took her unfinished project and cut it to some Radiohead and then basically treated the piece as a study of shape, form and motion. Again, nothing remarkable, but it did offer yet another opportunity to take a single shot and to experiment a little with some small details. This type of thing keeps the brain clicking and as far as I’m concerned is absolutely essential if one has any hope of keeping one’s thinking fresh and techniques contemporary.
bt dreaming
Posted by admin in 12. Experimental Work on April 6th, 2009
I basically taught myself how to edit. And how I did it was by taking what ever footage I could get my hands on and then spending hours behind a computer figuring things out as I went along while trying to create stories or at least a logical sequence of events from something arbitrary. I soon figured out that one of the best tricks to teaching yourself how to edit is to take one shot and to manipulate it in such a way that it provides an endless opportunity of shots. Which is precisely what I did here – all the footage from this edit comes from one shot. I zoomed images and adjusted speeds and eventually engineered a variety of shots from a single one. Although not well received by most people and although there is nothing particularly outstanding about it, I still hold this piece very dear to me because it represents a point in space and time when I was beginning to discover the beauty and power of editing. I think that not a single discipline has had as much impact on me as a director as editing has – I consider it to be one of the purist and most exciting disciplines in film making and certainly one of the disciplines that allows opportunity for true craftsmanship.
Light Eater
Posted by admin in 12. Experimental Work on April 6th, 2009
There used to be this short film festival called the Quickies in South Africa where you had to tell a story in one shot and where the duration of the piece had to be no longer than a minute. I scripted something about why moths hunt light. I never got around to shooting a “Quicky” but always remained very fond of the moth idea. When I moved to Serbia it was one of the first test videos I shot. It too was intended to be a company promo but we never got around to using it either, simply because we could not rationalize its relevance. If you have problems reading the text because of resolution it reads like this:
Why do moths hunt light? Why is it that they have this uncanny ability to happily fry themselves to the surface of some incandescent light? Is it that moths are haters of light? Or is it perhaps that they are eaters of light? Little light consumers. Maybe moths have some romantic notion about having to end their pitifully short lives in some dramatic and theatrical fashion. Perhaps the little buggers are just suicidal by nature. The truth about moths is this…. Moths are just curious little creatures.