Archive for category 08. Set Build
Djuice “Soulmate & Tarzan”
Posted by admin in 2. Sets, Djuice "Soulmate & A Rare Catch" on April 5th, 2009
Project Title: Soulmate & A Rare Catch
Client: Promonte Djuice Montenegro
Agency: Leo Burnett
Director: Julio Wood
Production Designer: Ivo Martinovic
Production Year: 2009.
*click here to see the making of the set.
Special thanks to Garden Center on Cerak, Belgrade and to Mirjana, without whom we wouldn’t be able to build this.
*click here to see the making of the set.
*photos by Ivan Masic
Supersound
Good Stuff Industry
Nestle Cerelac
Client: Nestle Dubai
Production house: The Talkies Dubai
Director: Valerie Clement
Production Designer: Ivo Martinovic
Production Year: 2007.
Krekerizam
Client: Jaffa Crvenka
Agency: Leo Burnett Serbia
Director: Julio Wood
Production Designer: Ivo Martinovic
Production Year: 2007.
These are sets for Krekerizam TVC. The commercial was shot on 2 locations. First two sets in one house, and the other two in an old shoping center. As you can see, these locations were mainly proped…there was no set building except for office set for the wall panels.
Just to mention that “Krekerizam” won Gold Drum Golden Watch 2008.
*click here to see TVC.
Good Stuff Industry
Posted by admin in 1. Sketches on March 24th, 2009
Project Title: Good Stuff Industry
Client: Promonte Djuice Montenegro
Agency: Leo Burnett Serbia
Director: Julio Wood
Production Designer: Ivo Martinovic
Production Year: 2008.
This has been one of the most interesting projects worked on so far. It was a large production and we only had 3 weeks from the confirmation of the project to prepare the entire shoot. Our original set was built in an abandoned factory space that offered us a lot of the elements we required for the feel and attitude of the piece. However, less than a week before the shoot, there was an unexpected increase in temperatures which caused a wholesale melting of snow. We walked onto set one day to discover that the entire factory was flooded by melted snow and that all of our props and practically the entire set had been destroyed.
We had to then move the shoot into a large studio and begin construction and propping from scratch. We had 4 days to build a factory space 600m2 in size.
This campaign won two Golden Thumb awards in 2008 and was a finalist at the Golden Drum Awards. Below are comprehensive sketches for props and sets, as well as the art direction that was implemented. I would like to use this opportunity and thank all of my staff for this one: Rajko, Masa, Goksi, Nata, Voste, Obrad, Boba & Aca, Goran and 15 other guys from construction dept.
* click here to see photos of the actual set.
* click here to see TVC.
Bambi Yo Yo
Posted by admin in 1. Sketches on March 24th, 2009
Client: Bambi
Agency: McCann-Erickson Serbia
Director: Jovan Todorovic
Production Designer: Ivo Martinovic
The brief required a kiosk on the banks of a river. The fallowing sheets played with the idea of how it can look.
Nestle Dubai – “Cerelac”
Posted by admin in 1. Sketches on March 24th, 2009
Client: Nestle Dubai U.A.E.
Production House: The Talkies Dubai
Director: Valerie Clement
Production Designer: Ivo Martinovic
Here are the scetches for the project we did in 2007. We facilitated production house “The Talkies” from Dubai on the project for TVC production on several commercials for “Cerelac” brand. This is another example of brainstorming the sets trough scetching on the pictures from the location, which was a big furniture showroom in Belgrade, Natuzzi.
Jafforidza
Posted by admin in 1. Sketches on March 24th, 2009
Client: Jaffa Crvenka a.d. – Serbia
Agency: Leo Burnett Serbia
Director: Julio Wood
Production Designer: Ivo Martinovic
Photomontague Scetches for Jafforidza TVC. Photoshop scetching over selected location pictures.
* check out “Photos from shoots” category to see pics from the shoot of actual set or view the commercial under “Our showreel” category.