Archive for category 3. Web Site

1984 web site

Concept: Julio Wood & Ivo Martinovic

Art Direction: Ivo Martinovic

Web Design: Ivo Martinovic

Copy: Julio Wood

Web site developer: Obrad Susa, Goran Stankovic

Background.

In the summer of 2008 the founding partners of 1984 split. Two of the original partners, Julio Wood and Ivo Martinovic chose to continue with operations and the company. A decision was made to reinvent and refresh the company’s image and appearance and to re launch the company on the local market and to adjust our marketing strategy to include other countries in the region.

We analyzed our most efficient marketing tool: our website and decided that as original and interesting as our first site may have seemed when first created, that it said more about the people who designed it than it did about our company and that it in no way whatsoever distinguished us from our competitors

We wanted to position 1984 Productions in accordance to the type of work we sought to do and in relation to the strengths and abilities that we could offer a prospective client: creativity, knowledge, ambition and courage. We wanted to plot a course that would fall in line with the original and founding strategy developed at the company’s inception: follow the road less traveled!

This is pretty much how the idea of a Manifesto came into being. Except, we didn’t have a Manifesto and so we had to make one up as we went along.

What we were hoping to achieve ultimately was to have our work speak for itself.

And so we stripped our website of all forms of design and generic language. We inserted partner profiles, showreel content and pages of a manifesto which took the form of meaningless jabber. Why? Because that’s ultimately what any website actually is. Jabber. You can convincingly sell yourself as the second coming of Jesus Christ himself but it doesn’t mean that you are divine in any shape or form.

The chosen font is a mix of English and Cyrillic fonts and which alludes somewhat to our geographical location. Interestingly enough, the site was considered “unreadable” by people in Serbia as a result of them reading the Cyrillic as Cyrillic and not as substitutes for Latinic letters. And so we developed a link for non English readers.

… and so, when we ran out of meaningless jabber, we resorted to blah blah….

The design of the site presented us with a couple of limitations… for example; there was no place to place our news section or anything else for that matter…

…which is why Ivo decided to scribble it over the front page.