Archive for category 1. Print Material

1984 PRINT material

Concept: Julio Wood & Ivo Martinovic

Art Direction: Ivo Martinovic

Graphic Design: Ivo Martinovic, Stevan Cirovic & Goran Stankovic

Copy: Julio Wood

Photography on project by: Ivan Masic

Background.

Prior to our re branding, 1984 was beginning to sound like, look like and operate just like any other production company in the country and the region. Ironic, because this is precisely what we did not want to be. We realized that we had not taken full advantage of, nor had we exploited the sales and promotional tools at our disposal. And so we set about developing a self promotion campaign for distribution over the internet and to be sent to advertising agencies and foreign production companies. In addition, the design and concept of the campaign would serve as 1984’s new brand and image. The original concept was simple: corporate hard sell. Further to this we decided to implement the most basic characteristic of any form of hard sell: DISCOUNT. And thus, “More for Less” came into existence. The viral spots and materials were intended to present discounts on a host of products and services typical to a production such as: archiving, security, trained animals, portable toilets etc. This was then applied to all aspects of our packaging and materials used for distribution.

A series of 11 postcards were created for both digital and physical distribution.

The postcards were then split into series of 4 and treated as collectable coupons.

This was a 1m x 50cm poster which we distributed and also placed on the walls of agencies.

*special thanks to our friends for helping us on this project: Dejan, Rastko, Obrad, Goksi, Losmi & Ivan