Archive for category 4. Ivo's 2nd Agency - New Page

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I have one more company here in Belgrade – “New Page Internet Consulting”. It is a creative web site agency, founded in 2004. I started playing with web design back in 2001 when Flash was first introduced. Ever since, we had great fun brainstorming, designing and developing interactive and animated web presentations. So far we received numerous local and international awards for our designs, just to mention few: 1st prize at Design Indaba for IDC web site ( www.new-page.com/idc ); 1st prize at LOERIE’s awards in 2003, South Africa for McCann-Erickson web site ( www.new-page.com/hbme ); Final list at Cannes Golden Lion for McCann-Erickson South Africa web site in 2003; 1st prize at Blink festival for 1984 Productions web site ( www.1984-productions.com/history ) and so on… What you are about to see is a selection of our best work so far.

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www.new-page.com

FUNCTION BEFORE THE FORM.
The fallowing web site is a pure act of provocation and education. Because of transition period in Serbia, business mentality is only grasping the need for the sites as a beauty window and nothing else. They are still not fully using the advantages of the internet in business. So we decided to provoke them. We say the good old: beauty is passing…do something with your site, communicate!

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www.1984-productions.com/history

From the start, this next company decided to go with a very strong
propaganda in it’s PR material and marketing. All we did is fallow this provocative approach,
and created a site full of witty humor, symbolism, and provocation. Note: worldwide a very small number of production houses have interesting sites.
So don’t miss this one

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www.1984-productions.com

OUR LATEST PIECE!
WE HAVE BEEN BRAVE ON THIS ONE!
WE’VE GONE WHERE NO MAN HAS BEEN BEFORE!
After two years of constant work, 25 commercials, new management and new strategy, 1984 productions house wanted to reinvent themselves.

The fallowing sites are a part of PR material for 1984 Productions – New Internet Viral Marketing Strategy. They represent a group of “fictional” characters which promote the above mentioned company. This was an interesting project for us, as we had to “design ( …not )” and
develop not only the sites but the characters and show their personality trough their internet presentation. We also organised facebook accounts and total communication trough that and many other internet sociolising portals.

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www.new-page.com/khwezi

Q. Have you ever been in South Africa?
A. We have.

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www.khwezimorningstar.co.za

Same company, new branding, new web site.
This time accent is placed on quality and colors of materials used for the bags they produce. As internet speed got faster over the years, we decided to go with big background images.

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www.new-page.com/hbme

It’s enough if we just say: Creative Roads of Communication for South African’s McCann-Erickson.
We received LOERIE award from South African marketing association as the best site in 2003.

WE MADE IT ON THE FINAL LIST FOR INTERACTIVE AT CANNE’S “GOLDEN LION” FESTIVAL IN 2004.



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www.new-page.com/nextpanama

Abstractionism at it’s best.
State of mind once cought up in the atmoshpere of the night club. We had a great time doing this project!

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www.stark.co.yu/CMS/flash.htmlEXPERIENCE THE TASTE.
To say more than this, would just ruin the experience when seeing this site. So, hurry up, and check out the link.

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www.new-page.com/idc

Italian Design Center
This is our baby, what can we say.
One of our first web sites.
We did this back in 2001, when Flash and internet were slowly getting to know each other.
Flash was a new platform, and internet was slow as hell – 56K…
…and us, we were brave enough to do this in Flash.

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available only on CD.

Magis, a famous furniture company from Italy wanted new and original web site.

Us:
Most of their furniture is made of plastic.
So, they are able to produce anything…hm.. Ok?
They want original web site…hm…ok?
We need to present more than 70 pieces of furniture…hm ok…

Them:
“Since we are a big company operating for the last 30 years…we are ready to market this big.” …ok!

Us:
So solutions is easy… and original… and it might need some production which you can provide, + it wont be a problem for you to market, cause you have the budget!…
3D PRESENTATION WITH 3D GLASES! WHAT DO YOU SAY?

Them:
Well, yeah it’s great, but you are little late with a solution, we had to go to other agency. Where were you all this time?

Us:
…ahhh doing Leo Burnett’s site!

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www.cineplanet.tvIs it a live footage or special effects? Well, a bit of both for the site of Film & TV Gear House.

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www.objectif.co.yu

One photo is not enough to explain this guy’s love for life and what he does.

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www.new-page.com/verzija02

�
New Page web site – version 2.

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www.new-page.com/leoburnett

“Reaching for the stars” – Leo Burnett
The mottos of old Leo that he set for his agency, reminded us of the philosophy of “Little Prince” by Saint Expiry.
Now, that’s a nice inspiration to work with.

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www.new-page.com/guca2006

The fallowing web site became popular even before it was released, that is in it’s testing period. Somebody gave the address and the media went crazy about it ???? …and all we did was to show 70 photos from the festival and wrote some silly explanation text below. So, ok, the copy was smart as it made you laugh, inform and educate at the same time on the festival and it’s history + we added interesting navigation trough keyboard. This concept of “A-Z” about Gucha ensured that people read everything on the festival as it was interesting to see what will show next, which is exactly what the client wanted! Design came out as a result of how things are in Gucha – kitsch! We also thought of foreign visitors who were planning to visit the festival, so this site was able to help them too, and learn them basic Gucha vocabulary. By the way, Gucha is Serbia’s biggest traditional music festival. Each year more than 500 000 people attend it from all over the world.



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www.new-page.com/nexus1

TEAM WORK. 3 TEAMS. 3 SECTIONS. BRANDING, GRAPHIC DESIGN & WEB DESIGN.
We got to do total branding of one music festival in Zagreb, Croatia. This could have been our best work so far… but organizers lost the event in the process.
Click on the link on the fallowing page and see full concept presentation.



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www.ivo.rs

SHORT CREATIVE FLASH FORMS.
WE LIKE THEM. We had 2 days to come up with idea, design and execute it, and at the end still be creative.

…and his 1st version of the web site.

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available only on CD.SHORT CREATIVE FLASH FORMS.
WE LIKE THEM. We did this interactive animated post card / flyer for S.African Graphic Design Council.
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available only on CD.WE LIKE THEM. This was interactive invitation for wall paint company for their new web site.

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www.new-page.com/oktobarski

46. October Art Festival was entitled “Art That Works. Catch Me”. So we played a joke with our visitors. We reversed directions on a pointer, so instead going up with a mouse, they went down + we made the buttons / headlines on the site, to move, so if you were to click on them you needed to CATCH them. So, good luck with browsing.

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currently not available…

Web site for a contemporary young Serbian writer – Ana Rodic.

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www.room.rs

Web site for interior consulting company ROOM from Belgrade. They are official representatives of world know furniture manufacturers for Serbia.

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www.mcdonalds.rs

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Pop-Up banner for Telenor campaign

This was a banner for Telenor’s  “Runner” campaign. We designed and developed pop-up banner that allowed visitors to play different versions of TVC and place their vote in favour of one.