Archive for category 4. Our 1st PR Material - 2006

Concept & PR.

The name of the Production House was taken from the book 1984 written by George Orwell.

The name was chosen primarily because the company was seeking to develop a strong and somewhat provocative brand and identity. Being a Commercials Production House based in Serbia; looking to service foreign based clients; it was deemed necessary to present a brand that both associated itself instantly to the industry in which it operated and a brand identity that distinguished itself from the numerous other “brands” and companies offering the same service.

Furthermore, being a Serbian based company, and considering the perceptions and attitudes associated to a country finding itself in both a political and economical transitional phase, it was considered fundamentally important to present a powerful, professionally developed identity that represented a company capable of providing a service comparable to that of its competitors anywhere else in the world.

The company’s name draws strong parallels between early propaganda as having been a prototype for modern advertising, modern advertising in its current form and Orwell’s often accurate views of what power and influence it has over the mass. However, as opposed to Orwell’s often bleak and nihilistic vision of the future, 1984 Productions sees the future as a positive and far less cynical place, therefore, aspects relating to design and concept of the company’s packaging and web – site are at times light – hearted in nature and somewhat humorous in terms of content.

Of great importance was to present a brand and identity, that although serious in nature and with very clear views of what it aimed to achieve through design and concept, did not take it itself that seriously, so as to reduce itself to a mere representation of self – obsessed, arrogant professionals who’s assumed creative vision is equal to that of Orwell’s.

Since propaganda has its roots in Stalinism and Communism, we chose Russian Socialist Realism as the aesthetic principle. Furthermore, this visual style was also chosen because of its strong symbols, inherent graphic attitude, bold characters, colour palate and to a certain extent its obvious association to aspects of Orwell’s book.

Finally, in a world brimming with modern and “cutting edge” fonts, packaging, logos and mediums; we chose to stem the tide of progress somewhat by revisiting certain tried and tested methods related to the above. Branding on packaging for company showreels, client quotes and correspondence take the form of old soviet ink stamps, packaging string, wax seals and Communist era postage stamps. Letter heads are printed on beige, fine grain paper or indigo paper. A series of envelopes of specific colour are also incorporated. All elements have been carefully selected so as to complement the brand strategy and company’s corporate image.

Web Site – www.1984-productions.com/history

When we started doing research for the web site we managed to build an extensive collection of images and ideas. Struggling to make a choice of images because we found ourselves falling in love with many of them, we decided to implement a “collage” approach to the design. A slight “Monty Python” approach was applied to the animated effects.

That same year, we entered our PR material and web site into Golden Drum festival in Portoroz. We managed to finish up as a finalist in that category.

In 2007 we won the 1st prize as the best web site at Serbia’s New Media Festival “Blink”, held each year in Belgrade.

Office Branding.

Our original offices were designed to fall in line with our overall branding and image design.

Presentations and Other Materials

Our Agency power point presentations were also designed along the lines of our brand image.